You'll never believe this secret for writing must-read lists

Tonight, we had a Philly Net Tuesday event on content for nonprofit websites. Nicole Newman and David Dylan Thomas shared a lot of wisdom on content and content strategy, which I won't even try to regurgitate here. Instead, here's a handy little tidbit Dave shared about lists as content: they are most appealing if they have an odd number of items, unless they're 10 items long.